Switch Google Web to App guide to Demand Gen campaigns - #168
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Recommend Demand Gen instead of Performance Max for web-to-app campaigns, since PMax cannot target iOS-only users. Add a device targeting step with an annotated screenshot (Mobile Phones + iOS), replace the campaign type screenshot, and reword the destination step for the ad-level Final URL. Also includes the lr_w2a landing-page flow wording updates. Co-Authored-By: Claude Fable 5 <noreply@anthropic.com>
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Updates the Google Web to App page to recommend Demand Gen instead of Performance Max, since PMax campaigns cannot target iOS-only users (confirmed with Darshil).
Changes
lr_w2a=googlelanding-page flow wording updates that were already in the working tree (How It Works + Final URL suffix template).All screenshots captured at 2x with padding; no customer data in frame.
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