diff --git a/.github/release/web-README.md b/.github/release/web-README.md
index 16d0b986..491336e8 100644
--- a/.github/release/web-README.md
+++ b/.github/release/web-README.md
@@ -1,4 +1,4 @@
-# ZebraPrintLab web build (self-hosted)
+# ZPLab web build (self-hosted)
 
 Static single-page app. Serve this folder with any web server; no backend required.
 
diff --git a/.github/workflows/release.yml b/.github/workflows/release.yml
index 31acf4dd..605fc8c0 100644
--- a/.github/workflows/release.yml
+++ b/.github/workflows/release.yml
@@ -88,7 +88,7 @@ jobs:
           if [ -z "$ID" ]; then
             ID=$(gh api -X POST "repos/$GITHUB_REPOSITORY/releases" \
               -f tag_name="$TAG" \
-              -f name="ZebraPrintLab $TAG" \
+              -f name="ZPLab $TAG" \
               -f body="See the assets to download this version and install." \
               -F draft=true --jq .id)
           fi
@@ -161,7 +161,7 @@ jobs:
       - name: zip browser build
         run: |
           cd dist
-          zip -r "../ZebraPrintLab_${{ needs.gates.outputs.version }}_web.zip" .
+          zip -r "../ZPLab_${{ needs.gates.outputs.version }}_web.zip" .
 
       - name: upload to draft release
         env:
@@ -169,4 +169,4 @@ jobs:
           GH_REPO: ${{ github.repository }}
         # gh resolves the tag to the draft release even though the git ref
         # does not exist until the release is published
-        run: gh release upload "v${{ needs.gates.outputs.version }}" "ZebraPrintLab_${{ needs.gates.outputs.version }}_web.zip" --clobber
+        run: gh release upload "v${{ needs.gates.outputs.version }}" "ZPLab_${{ needs.gates.outputs.version }}_web.zip" --clobber
diff --git a/index.html b/index.html
index c269d022..72c8f2a8 100644
--- a/index.html
+++ b/index.html
@@ -4,7 +4,7 @@
     <meta charset="UTF-8" />
     <link rel="icon" type="image/png" href="/favicon.png" />
     <meta name="viewport" content="width=device-width, initial-scale=1.0" />
-    <title>ZebraPrintLab</title>
+    <title>ZPLab</title>
     <script>
       // Set data-theme before first paint so the user's persisted preference
       // applies before React mounts. Without this, a light-theme user sees
diff --git a/src-tauri/Cargo.toml b/src-tauri/Cargo.toml
index 151c3f8a..05431f66 100644
--- a/src-tauri/Cargo.toml
+++ b/src-tauri/Cargo.toml
@@ -1,7 +1,7 @@
 [package]
 name = "zebra-print-lab"
 version = "0.1.0"
-description = "ZebraPrintLab desktop shell"
+description = "ZPLab desktop shell"
 authors = ["u8array"]
 license = "MIT"
 repository = "https://github.com/u8array/ZebraPrintLab"
diff --git a/src-tauri/packaging/udev/70-zebraprintlab.rules b/src-tauri/packaging/udev/70-zplab.rules
similarity index 100%
rename from src-tauri/packaging/udev/70-zebraprintlab.rules
rename to src-tauri/packaging/udev/70-zplab.rules
diff --git a/src-tauri/src/credentials.rs b/src-tauri/src/credentials.rs
index a215624e..208aa66c 100644
--- a/src-tauri/src/credentials.rs
+++ b/src-tauri/src/credentials.rs
@@ -8,7 +8,7 @@ use crate::transport::blocking;
 
 /// Keychain service name; the credential name (e.g. "labelary-api-key") is
 /// the account under it.
-const SERVICE: &str = "ZebraPrintLab";
+const SERVICE: &str = "ZPLab";
 
 fn entry(name: &str) -> Result<Entry, String> {
   Entry::new(SERVICE, name).map_err(|e| e.to_string())
diff --git a/src-tauri/src/usb.rs b/src-tauri/src/usb.rs
index 7b2a3c22..270b57ca 100644
--- a/src-tauri/src/usb.rs
+++ b/src-tauri/src/usb.rs
@@ -405,7 +405,7 @@ pub async fn send_zpl_usb(device: String, zpl: String) -> Result<UsbSendResult,
 // One source of truth for the rule text: the packaged file is embedded so the
 // pkexec path and the package payload never drift.
 #[cfg(target_os = "linux")]
-const UDEV_RULE: &str = include_str!("../packaging/udev/70-zebraprintlab.rules");
+const UDEV_RULE: &str = include_str!("../packaging/udev/70-zplab.rules");
 
 #[cfg(target_os = "linux")]
 #[tauri::command]
@@ -415,7 +415,7 @@ pub async fn setup_usb_access() -> Result<(), String> {
   // (writable on immutable distros, and the right place for a runtime rule);
   // set -e so a failed install is reported instead of silently swallowed.
   let script = format!(
-    "set -e\ninstall -Dm644 /dev/stdin /etc/udev/rules.d/70-zebraprintlab.rules <<'ZEBRA_UDEV_RULE_EOF'\n{UDEV_RULE}\nZEBRA_UDEV_RULE_EOF\nrm -f /usr/lib/udev/rules.d/99-zebraprintlab.rules /etc/udev/rules.d/99-zebraprintlab.rules || true\nudevadm control --reload-rules || true\nudevadm trigger --subsystem-match=usbmisc --subsystem-match=usb || true"
+    "set -e\ninstall -Dm644 /dev/stdin /etc/udev/rules.d/70-zplab.rules <<'ZEBRA_UDEV_RULE_EOF'\n{UDEV_RULE}\nZEBRA_UDEV_RULE_EOF\nrm -f /usr/lib/udev/rules.d/99-zebraprintlab.rules /etc/udev/rules.d/99-zebraprintlab.rules /etc/udev/rules.d/70-zebraprintlab.rules /usr/lib/udev/rules.d/70-zebraprintlab.rules || true\nudevadm control --reload-rules || true\nudevadm trigger --subsystem-match=usbmisc --subsystem-match=usb || true"
   );
   blocking(move || {
     let status = std::process::Command::new("pkexec")
diff --git a/src-tauri/tauri.conf.json b/src-tauri/tauri.conf.json
index c76e846b..add781a6 100644
--- a/src-tauri/tauri.conf.json
+++ b/src-tauri/tauri.conf.json
@@ -1,9 +1,9 @@
 {
   "$schema": "../node_modules/@tauri-apps/cli/config.schema.json",
-  "productName": "ZebraPrintLab",
+  "productName": "ZPLab",
   "version": "../package.json",
-  "mainBinaryName": "ZebraPrintLab",
-  "identifier": "de.u8array.zebraprintlab",
+  "mainBinaryName": "ZPLab",
+  "identifier": "de.u8array.zplab",
   "build": {
     "frontendDist": "../dist",
     "devUrl": "http://localhost:5173",
@@ -14,7 +14,7 @@
     "windows": [
       {
         "label": "main",
-        "title": "ZebraPrintLab",
+        "title": "ZPLab",
         "width": 1280,
         "height": 832,
         "minWidth": 900,
@@ -57,13 +57,13 @@
     "linux": {
       "deb": {
         "files": {
-          "/usr/lib/udev/rules.d/70-zebraprintlab.rules": "packaging/udev/70-zebraprintlab.rules"
+          "/usr/lib/udev/rules.d/70-zplab.rules": "packaging/udev/70-zplab.rules"
         },
         "postInstallScript": "packaging/linux/postinst"
       },
       "rpm": {
         "files": {
-          "/usr/lib/udev/rules.d/70-zebraprintlab.rules": "packaging/udev/70-zebraprintlab.rules"
+          "/usr/lib/udev/rules.d/70-zplab.rules": "packaging/udev/70-zplab.rules"
         },
         "postInstallScript": "packaging/linux/postinst"
       }
diff --git a/src/components/AppShell.tsx b/src/components/AppShell.tsx
index 36415cb5..dd64d880 100644
--- a/src/components/AppShell.tsx
+++ b/src/components/AppShell.tsx
@@ -252,7 +252,7 @@ export function AppShell() {
               onClick={() => selectObject(null)}
               className="text-accent font-semibold tracking-tight text-sm hover:opacity-75 transition-opacity"
             >
-              Zebra Print Lab
+              ZPLab
             </button>
             <span className="text-border-2 select-none">·</span>
             <span className="font-mono text-xs text-muted">
diff --git a/src/hooks/useNativeMenu.ts b/src/hooks/useNativeMenu.ts
index 4f59839a..79f31f31 100644
--- a/src/hooks/useNativeMenu.ts
+++ b/src/hooks/useNativeMenu.ts
@@ -247,7 +247,7 @@ async function rebuildMenu(structureKey: string, d: MenuData, gen: number): Prom
     // a leading app submenu (standard items + Quit) or File gets swallowed.
     const appSub = isMacDesktop
       ? [track(await Submenu.new({
-          text: 'ZebraPrintLab',
+          text: 'ZPLab',
           items: [
             track(await PredefinedMenuItem.new({ item: { About: null } })),
             track(await PredefinedMenuItem.new({ item: 'Separator' })),