diff --git a/.gitignore b/.gitignore
index 6924b7f..1668bf6 100644
--- a/.gitignore
+++ b/.gitignore
@@ -8,3 +8,7 @@ _site_check/
 
 # Tidy tool patterns (contains sensitive strings)
 tidy/patterns
+
+# Never-publish workspace material (strategy, prospect research, counsel packs,
+# personal contact details). Created ad hoc; must never reach a remote.
+.private/